Coke Zero (you know, the man’s diet drink?) put together this pretty ingenious promotion in conjunction with the release of the new James Bond movie, Skyfall. Travelers at an Atwerp train station were given the chance to be 007 and had 70 seconds to get to a designated platform and win movie tickets. Sounds easy, right? Well, not quite.
Some of the obstacles the amateur Bonds encounter:
- workers moving a large sheet of glass
- a toppled cart of oranges
- escalator-hogging joggers
- a crazy lady in a red dress
The video is quite funny but it begs the question … Could a contest like this ever be held here?