Blame the victim

I spotted this ad campaign on the side of an underground Muni trolley the other day. I’m having trouble totaling up the number of things wrong with it. I mean, sure, it’s a smart idea for pedestrians in SF not to use their headphones when there are buses stampeding through the streets, but I don’t think the fact that someone didn’t hear the bus is an excuse for the driver to plow over them as though they weren’t there. Second, why is the bus in this ad speeding away after knocking the dude to the curb?

What else is wrong with this ad campaign? What do you think of it?

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