Swedish subway ad blows our minds, our hair

Via Apotek Hjärtat – Blowing in The Wind from Ourwork

A recent ad campaign in Sweden left subway riders doing a double take thanks to one of the coolest electronic billboards ever. Created for Apotek Hjärtat’s Apolosophy hair products, the billboard was rigged so that a model’s hair would begin blowing every time a train entered the station.

If only we had something to make waiting a bit more interesting around here. Muni and BART advertisers, it’s time to step it up.

Via Adweek

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