Take a Photo of Yourself With New Interactive Ad on Muni Shelters

Have you seen the new interactive ads by the Monterey Bay Aquarium on Muni shelters? Rider D sent in a tip, and we went to the Muni shelter on Sutter and Stockton to take a short video of it. According to D’s email:

At the outbound 38 Geary stop on Powell St. is an interactive ad for the Monterey Bay Aquarium. You use the touch screen to take a picture of yourself via the built in camera, choose a background, then use the text code generated to load the ‘postcard’ onto your smart phone!

These ads are by the company Engine Company 1. The idea is to transform the shelters into a “virtual aquarium.” Here is a post with more photos of the ads and a little more about their idea.

Playing with this ad was pretty fun (reminds me of the Yahoo neighborhood game last year). Have you seen other notable pieces from Madison Avenue on our Muni shelters? Comment away, please.



  1. What a concept!

    All this needs is a Billy Bass tacked on to articulate the when the next bus will arrive.

    (What became of the old days when people carried a book with them for moments when they wanted to gratify a need for amusement or mental stimulation?

    How sad too that an aquarium must advertise itself thusly. Word of mouth is just too undependable today, I suppose.)

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  2. What a concept!

    All this needs is a Billy Bass tacked on to articulate when the next bus will arrive.

    (What became of the old days when people carried a book with them for moments when they wanted to gratify a need for amusement or mental stimulation?

    How sad too that an aquarium must advertise itself thusly. Word of mouth is just too undependable today, I suppose.)

    Like or Dislike: Thumb up 0 Thumb down 3

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