According to D’s email:
At the outbound 38 Geary stop on Powell St. is an interactive ad for the Monterey Bay Aquarium. You use the touch screen to take a picture of yourself via the built in camera, choose a background, then use the text code generated to load the ‘postcard’ onto your smart phone!
These ads are by the company Engine Company 1. The idea is to transform the shelters into a “virtual aquarium.” Here is a post with more photos of the ads and a little more about their idea.
Playing with this ad was pretty fun (reminds me of the Yahoo neighborhood game last year). Have you seen other notable pieces from Madison Avenue on our Muni shelters? Comment away, please.