San Francisco Diaries: Discovering The Secret Alley

“I hear the door swing open, I take off my headphones, and all of a sudden I hear, ‘This is why I love San Francisco!’ ‘OMG, this makes me so happy!’ It never gets old, and it sends shivers up my spine.”

Who actually hears things like this about their office (home or regular)? It’s par for the course when you work at The Secret Alley, which Thrillist once described (accurately) as ” a private artist workshop-cum-performance space-cum-office park-cum-clubhouse o’ fun built inside of a second-floor walk-up in the Mission.”

We’re ever so glad to take a break from pandemic stories to listen to how this special place came to be. In today‚Äôs podcast episode, we learn about how The Secret Alley made a space in a nondescript building into such a unique community hotspot.

Secret Alley cofounder Noel Von Joo shared his tale on stage at Muni Diaries Live in 2019. Listen to his story here:

It might be a while before we can return to this wonderful space, where our friends at BFF.fm and Roll Over Easy also broadcast their shows. But we are going back to our roots, collecting and publishing stories for the ol’ internets about the people and places that make our city what it is today. If you have a story to share, please email us at muni.diaries.sf@gmail.com. And it would absolutely make our entire day if you review us on Apple Podcasts and shared this podcast with your friends.

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