Bus Advertising That Stinks

Talk about a captive audience. Dunkin’ Donuts has launched a unique olfactory ad campaign on buses in South Korea, spritzing morning commuters with smell of coffee. The campaign uses air freshener-like devices that squirt the coffee aroma when activated by a jingle in Dunkin’ Donuts radio ads that play on the buses. The ads are timed to air right before you roll up to a bus stop with Dunkin’ Donut ads and a Dunkin’ Donut shop located conveniently across the street.

The company says it has seen a 16 percent increase in visits to its stores. I guess the smell of coffee beats lots of other possible smells on the bus. What do you think of the ad campaign? Too creepy or kind of cool?

via Huffington Post

As things unfolded on Muni one day …


Photo by stevendamron

Just your average ride on the bus, as chronicled by @kudeki:

“Crazy guy gets on muni, refuses to pay. Bus driver stops the bus and says we ain’t goin nowhere til you pay. Guy curses at bus driver.” – 11:58 AM

“Guy stands over bus driver, threateningly, yelling that he’s been in this town 20 yrs and driver is the dumbest dumbfuck he’s ever seen.” – 11:59 AM

“Driver waves something in guy’s face, yells “get out”. Guy stands on steps, driver opens and closes doors on him, yell at each other more.” – 12:03 PM

“Doors close on guy, he picks up a half full anchor steam from a now-empty outdoor table at bougie pac-heights cafe. Walks away cursing.” – 12:07 PM

“Entire bus starts laughing. Hipster girl in big sunglasses, red flannel shirt and matching iphone case, says ‘This is why I love Muni.'” – 12:11 PM

And the grande finale!

“Several stops later, still in wealthy neighborhood, different crazy hobo type gets on bus, chanting ‘money talks, money talks.’ He pays tho.” – 12:15 PM

We’re guessing this ride was on the 22-Fillmore. What do you think? Had to be, right?

A Match Waiting to Happen on Muni

This is so a Pixar movie. That, or the beginning of a delicious snack of french fries and ketchup. Patricia sent us this pic, noting:

…saw this spud on the N a few days back. I like to imagine he (yes, it’s a he) is riding the Muni rails in search of his long-lost tomato

I love how even this tough-skinned ‘tater won’t sit on Muni without a newspaper barrier.

Now, please keep your eyes peeled (HA!) for the Muni-riding hamburger searching far and wide for its sides.

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